DEALER PRIVATE LABEL
We help dealerships take control of their fluid maintenance program, boosting profit margins, strengthening brand loyalty, and eliminating reliance on third-party vendors. With Dealer Private Label, you are not just offering high-quality fluids—you are taking full ownership of your dealership’s service experience.

Switching to Dealer Private Label can reduce your cost per fluid service by up to 40% compared to national name brands, without sacrificing quality or protection. That means:
- More revenue to the bottom line.
- Faster ROI on service programs.
- Less dependency on outside incentives or warranty hooks.
Retain More Customers, Build More Loyalty
Private labeling your fluid maintenance products puts the power back where it belongs... in your hands.
Build Your Brand
Stop promoting someone else's logo. Every fluid, additive, and treatment your customer sees should reinforce your dealership’s brand, not an outside company.
Maximize Profit Margins
Third-party programs are packed with hidden costs. With Dealer Private Label you eliminate players, reduce overhead, and dramatically increase your gross profit.
Simplify Sales
Say goodbye to pushy reps, inconsistent messaging, or pressure to meet outside sales quotas. Your service advisors stay focused on what matters: serving your customers.
Why is Dealer Private Label better than other third party vendors? Let’s break it down:
Feature | Dealer Private Label | Others |
---|---|---|
Custom branding |
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Full pricing control |
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No outside reps or commissions |
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Transparent cost structure |
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Internal product training |
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LIMITED |
Customer retention tools |
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VARIES |
Ready to Reclaim Control?
Convert Payments to Profits!
We will customize a program that works for your store, your goals, and your customers.