DEALER PRIVATE LABEL

We help dealerships take control of their fluid maintenance program, boosting profit margins, strengthening brand loyalty, and eliminating reliance on third-party vendors. With Dealer Private Label, you are not just offering high-quality fluids—you are taking full ownership of your dealership’s service experience.

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Switching to Dealer Private Label can reduce your cost per fluid service by up to 40% compared to national name brands, without sacrificing quality or protection. That means:


  • More revenue to the bottom line.
  • Faster ROI on service programs.
  • Less dependency on outside incentives or warranty hooks.

Retain More Customers, Build More Loyalty

Private labeling your fluid maintenance products puts the power back where it belongs... in your hands.

Build Your Brand

Stop promoting someone else's logo. Every fluid, additive, and treatment your customer sees should reinforce your dealership’s brand, not an outside company.

Maximize Profit Margins

Third-party programs are packed with hidden costs. With Dealer Private Label you eliminate players, reduce overhead, and dramatically increase your gross profit.

Simplify Sales

Say goodbye to pushy reps, inconsistent messaging, or pressure to meet outside sales quotas. Your service advisors stay focused on what matters: serving your customers.

Why is Dealer Private Label better than other third party vendors? Let’s break it down:

Feature Dealer Private Label Others
Custom branding check xmark
Full pricing control check xmark
No outside reps or commissions check xmark
Transparent cost structure check xmark
Internal product training check LIMITED
Customer retention tools check VARIES

Ready to Reclaim Control?
Convert Payments to Profits!

We will customize a program that works for your store, your goals, and your customers.

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