Dealer Private Label Products

Dealer Private Label produces and supplies a comprehensive selection of high-quality automotive fluids under private label branding. This includes fuel additives, motor oil additives, cooling system additives, engine treatments, cleaners,  air conditioning maintenance solutions, brake fluids, coolants, motor oils, lubricants, greases, and a variety of aerosols and foams, all tailored to meet the specific needs of our partners and customers.

brakes

Brakes

Dealer Private Label offers various brake products including brake cleaner spray, brake fluids, brake lubricants/anti-squeal grease and more to improve safety, remove dirt dust and grease, prevent squeaking and binding and extend brake life. Keep your brake system in top condition to drive safer, avoid expensive repairs and enjoy smoother quieter stops.

battery

Battery

Using Dealer Private Label's car battery maintenance products can significantly extend the life and reliability of your vehicle's battery. We have products that prevent corrosion, improve starting power and extend battery life. All products are available for private label branding, offering a premium solution for automotive service providers and retailers.

engine

Engine

Dealer Private Label provides a wide selection of engine cleaner fluids, oil change kits, and advanced nano oil treatments (nano OT) designed to enhance engine performance and longevity. These engine cleaners effectively remove sludge, carbon deposits, and varnish buildup from internal components, improving efficiency and reducing wear. The convenient oil change kits include high-quality oils and essential additives for a complete, professional-grade service. Additionally, these innovative nano oil treatments use cutting-edge nanotechnology to reduce friction at the molecular level, protect engine surfaces, and boost fuel efficiency.

coolant

Coolant

Dealer Private Label offers auto coolant fluid treatments and specialized additives designed to enhance the performance and longevity of your vehicle’s cooling system. These treatments work alongside standard antifreeze/coolant to provide extra protection against rust, scale buildup, corrosion, and foaming, which can all compromise the efficiency of the radiator and engine cooling components. By adding a coolant treatment, your customers can extend the life of their coolant, reduce maintenance costs, and ensure more consistent engine temperature control, helping to prevent overheating and costly engine damage.

hvac

HVAC

Dealer Private Label's HVAC treatment sprays, cleaners, system lubes and dyes, deodorizer kits and expanding foams are formulated for automotive HVAC systems make fast, no‑disassembly maintenance possible. Regular use restores airflow, eliminates musty smells, improves cabin air quality, and helps the A/C system transfer heat more efficiently, reducing compressor load and extending component life, all without the labor cost of removing the HVAC module from the dash. Our products will help your customer improve air quality, eliminate odors, enhance system efficiency, extend your HVAC system's life, and is an inexpensive way to avoid costly repairs or replacements down the line.

power steering

Power Steering

Dealer Private Label offers a complete range of power steering fluids, enhancers, and cleaners designed to meet diverse manufacturer requirements and deliver reliable steering performance. This power steering fluid lineup includes Amber, Red, Green, and HA variants, each precisely formulated to provide optimal lubrication, smooth steering feel, and protection against wear, oxidation, and foaming. To further enhance system performance, these specialized additives help condition seals, reduce noise, and extend component life. Dealer Private Label's power steering cleaners effectively dissolve deposits and contaminants, preparing systems for fresh fluid and ensuring consistent, responsive operation.

fuel

Fuel

Dealer Private Label offers a comprehensive range of fuel system maintenance products designed to keep engines running at peak performance. Our lineup includes high-quality fuel cleaner fluids and advanced fuel injection cleaners that help remove deposits and restore efficient fuel delivery. The product selection also features specialized GDI service kits tailored for gasoline direct injection engines, ensuring precise cleaning where it matters most. Additionally, we supply effective intake and throttle body cleaners.

diesel

Diesel

Dealer Private Label offers essentials for cleaning and maintaining Diesel Particulate Filters (DPF) in diesel vehicles. Designed for easy and efficient use, this allows cleaning the DPF thoroughly, removing soot, ash, and carbon buildup that can cause blockages and reduce performance. Regular cleaning of the DPF helps restore the flow of exhaust gases, prevent engine power loss, and extend the life of the filter, ensuring the vehicle remains efficient and compliant with emissions standards. Our products are the perfect solution for anyone looking to keep diesel vehicles in top working condition.

trans

Transmission

Dealer Private Label offers a diverse range of high-quality transmission fluid products, enhancers, and cleaners designed for both automatic and manual transmissions. This product line includes synthetic, premium, and universal CVT and ATFVI formulations that meet or exceed OEM specifications, ensuring optimal performance and protection across a wide variety of vehicles. These fluids and additives are engineered to provide smooth shifting, reduce wear, prevent overheating, and extend transmission life. Whether servicing a standard manual gearbox or a high-performance automatic system, Dealer Private Label delivers reliable solutions tailored for private label branding.

diff

Differential

Dealer Private Label offers a robust line of differential and drivetrain treatments engineered for demanding automotive applications. Our selection includes high-performance and limited slip lube enhancers that reduce friction, minimize wear, and improve traction in limited slip differentials. Also available are premium synthetic gear oils delivering exceptional thermal stability and provide shear resistance under extreme conditions. Additionally, our synthetic manual transmission fluids are designed to optimize shifting performance while safeguarding critical components, making them ideal for both everyday driving and high-load performance environments.

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